Assem started her business with a simple idea of ​​creating high quality fast food using the best ingredients.  Simply Soup was born from the desire to have the best fast food in town. Today she owns three restaurants and is also the mother of two beautiful babies.

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For years, she had made her own toothpaste, lip-balms, deodorants and other beauty products but soap came a bit later. After completing a soap making course in England she was able to start expanding her bathroom creations. Emma's products are animal free ingredients and zero waste. 

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At Artha Collections we believe in the beauty and quality of pieces that are hand made and that the traditions, heritage and craft of artisans should be kept alive and celebrated. We also believe that supporting communities by helping them keep alive and developing their craft has incredible value.